Privacy Policy

Words used in this notice

Capitalized terms carry the meanings below whether they appear in the singular or the plural.

Account

A profile created for you so that you can reach restricted parts of the Site.

Affiliate

Any business that controls Trailhead Digital Group LLC, is controlled by it, or sits under shared ownership with it. Control here means holding at least half of the voting shares or an equivalent governing interest.

Company, we, us, our

Trailhead Digital Group LLC, a limited liability company organized in Colorado, which operates PathFlow Now and this Site.

Cookies

Small text files that a website stores on your computer, phone or tablet. Among other things they keep a record of your activity on that website.

Country

The State of Colorado, United States.

Device

Anything capable of reaching the Site, for example a laptop, a smartphone or a tablet.

Personal Data

Information that identifies a specific person or could reasonably be used to do so.

Service

The Site and everything we make available through it.

Service Provider

A person or business that handles data for us, such as the companies we hire to host the Site, send email on our behalf, run analytics or process payments.

Usage Data

Technical information created automatically while you use the Site, such as how long you stayed on a page.

Site or Website

pathflownow.com and all of its pages.

You

The person using the Site, or the organization on whose behalf that person is acting.

Information we collect

Details you give us

When you fill in a form, request a guide, join our email list or write to us, we ask for details such as your name, your email address, a phone number if you choose to share one, and the content of your message. Providing this information is voluntary, but some features will not work without it.

Details gathered automatically

Each visit produces Usage Data. This can include the IP address of your Device, the browser you use and its version, which of our pages you open, the date and time of the visit, how long you spend on each page, device identifiers and other diagnostic details.

Details from phones and tablets

When you reach the Site from a mobile Device we may additionally record the kind of Device, its unique identifier, its IP address, its operating system, the mobile browser you use and similar diagnostic information. Information that your browser transmits on its own is collected as well.

Cookies and similar tools

We rely on Cookies, pixels, tags and short scripts to keep the Site working, remember your settings, understand how visitors move through the pages and measure the advertising that brought them here. Pixels, sometimes called web beacons or clear GIFs, are tiny image files inside pages or emails that let us count visits and email opens and check that our systems are behaving.

Cookies come in two forms. Session Cookies disappear when you close your browser. Persistent Cookies remain on your Device until they expire or you remove them. We use the following groups:

• Essential Cookies keep the Site running, remember that you are signed in where an Account exists, and protect against misuse. The Site cannot work without them.
• Consent Cookies remember whether you accepted or declined non-essential Cookies.
• Preference Cookies store choices you have made so that you do not need to repeat them on your next visit.
• Analytics Cookies tell us, in aggregate, which pages are visited and how.
• Advertising Cookies allow us and our advertising partners to measure campaigns and show content that is relevant to you.

Your browser lets you block or delete Cookies. If you do, some parts of the Site may stop functioning. Our Cookie Policy describes each category in more depth.

How we use information

We use Personal Data for the following reasons:

• To run, maintain and secure the Site, and to watch how it is being used.
• To set up and manage your Account, where one exists, including the features available to registered users.
• To carry out a purchase or any other agreement you make with us through the Site.
• To get in touch with you by email, phone call, text message or a comparable electronic channel about updates, security notices and the content or services you requested.
• To send you news, offers and general information about resources similar to those you asked about or bought, unless you tell us to stop.
• To answer your questions and handle your requests.
• To evaluate or complete a merger, sale, reorganization, financing, dissolution or other transfer of all or part of our business, in which the data we hold may be among the assets involved.
• For analysis: spotting usage trends, measuring how well our promotional campaigns perform, and improving the Site, our resources, our marketing and your experience.

When we share information

We may pass Personal Data to the following recipients:

• Service Providers that host the Site, deliver our email, process payments or analyze traffic. They may use the data only to perform those tasks for us.
• Advertising and measurement partners, including Google and Meta, so that we can measure conversions from our advertising and reach visitors again with relevant advertising.
• A buyer or successor in connection with a merger, sale of assets, financing or acquisition of all or part of our business, including during negotiations.
• Our Affiliates, who must follow this notice.
• Business partners, in order to offer you particular resources, services or promotions.
• Other visitors, when you choose to post in a public area of the Site. Anything you share there can be read and redistributed by anyone.
• Anyone else, when you have given your consent.

Marketing emails

Every marketing email we send includes an unsubscribe link. You can also write to privacy@pathflownow.com and ask to be removed. We may still send transactional messages, such as a confirmation of something you requested or a notice about a change to our policies.

How long we keep information

We keep Personal Data only for as long as the purposes in this notice require. Some information must be retained longer so that we can meet legal duties, settle disputes or enforce our agreements. Usage Data is normally kept for a shorter period, unless we need it to strengthen security, improve the Site, or the law requires us to hold it.

Where information is processed

Our offices are in Colorado, and our Service Providers may operate elsewhere. Your information can therefore be moved to and stored on computers outside your state, province or country, where privacy laws may differ from those at home. By sending us information after reading this notice you agree to that transfer. We take reasonable steps to make sure the data is handled securely and in line with this notice, and we do not pass Personal Data to an organization or country without suitable safeguards in place.

Your choices and deleting your data

You may ask us to correct, update or erase the Personal Data we hold about you. Where an Account exists you can change or delete some details in its settings. Otherwise send your request to privacy@pathflownow.com. We may keep certain information when we are legally required to do so or have another lawful reason.

Legal disclosures

Business transactions

If we take part in a merger, acquisition or sale of assets, your Personal Data may be transferred. We will post a notice before it becomes subject to a different privacy notice.

Requests from authorities

We may release Personal Data when the law requires it or when a court, regulator or other public body makes a valid request.

Other situations

We may also disclose Personal Data when we believe in good faith that doing so is necessary to meet a legal obligation, to protect our rights or property, to prevent or investigate possible wrongdoing connected with the Site, to protect the safety of visitors or the public, or to defend against legal claims.

Security

Protecting your information matters to us, and we use commercially reasonable safeguards. Even so, no transmission over the internet and no form of electronic storage is completely safe, so we cannot promise absolute security.

Children

The Site is meant for adults and is not directed at anyone under 13. We do not knowingly gather Personal Data from children under 13. If you are a parent or guardian and believe your child has sent us information, contact us and we will delete it. Where the law of your location requires a parent's permission before we process a child's data, we will ask for that permission first.

Other websites

Links on the Site may lead to pages run by others. We do not control those pages and are not responsible for their content or their privacy practices, so please read their notices before sharing anything with them.

California residents

If you live in California you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to opt out of the sharing of your information for cross-context behavioral advertising. Our Do Not Sell or Share My Personal Information page explains how to exercise them.

Updates to this notice

We may change this notice from time to time. The revised version will appear on this page with a new date at the top. Where a change is significant we will tell you by email or through a clear notice on the Site before it takes effect. Please check back occasionally.

How to reach us

Questions about this notice can be sent to privacy@pathflownow.com or by post to:

Trailhead Digital Group LLC
4680 South Monaco Street, Suite 215
Denver, CO 80237
United States